stay spooky iphone case
stay spooky iphone case
Earlier this year, the company introduced Simple Choice plans, which allow customers to sign up for lower-cost service plans and pay for their devices separately. The plans eliminate carrier contracts and device subsidies. The company also offers zero-interest device financing plans. And last month it introduced a new program that will allow customers financing their phones to upgrade those devices up to two times per year. CEO Legere also hinted that the company is preparing to roll out another major program to shake up the industry in what he calls Phase 3 of the "Uncarrier Strategy."Legere argued that the new simplified rate plans, plus the introduction of the iPhone, and its rapid network upgrade to 4G LTE are not only driving new customers to come to T-Mobile, but also helping the company retain existing ones.
"We are winning over the public," he said, "But it's clear that we are also winning over our base, You can see that reflected in the record low churn rate."During the second quarter, T-Mobile reduced its churn rate by an entire percentage point compared with the same time a year ago, During the second quarter, churn was down to 1.58 percent for post-paid customers, Legere and other company executives admitted it's difficult to predict whether churn will remain this low, due to seasonality in the wireless market, But they believe that T-Mobile's new plans stay spooky iphone case and policies put it in a good position..
Stealing customers from AT&T and Sprint Legere also revealed that since the introduction of the Simple Choice no-contract plan and a new promotion begun in July that allows customers to upgrade devices with no money down on a new device, it has seen many customers switching to T-Mobile from AT&T and Sprint. A year ago, the porting ratio in the second quarter was around 0.41 for AT&T customers and 0.51 for Sprint customers, he said. This year, the ratios were 1.7 for AT&T and 1.6 for Sprint. And in July when the special no-money-down promotion began, Legere said the porting ratio was 2.04 for AT&T and 2.24 for Sprint.
Legere stay spooky iphone case admitted he expects to see his competitors push back with their own programs to compete, But he said it will be difficult for them to respond since they all have gotten "a little fat and bureaucratic.""Even though they don't want to admit it, AT&T is in full fight-back mode," he said, "The Leap Wireless acquisition is a way for AT&T to get more spectrum, but I think it's also a response to our purchase of MetroPCS."Legere also said T-Mobile has no intention of bidding on Leap Wireless, a prepaid brand that AT&T has said it plans to buy for $1.2 billion, Instead, he said that the company will acquire those customers the old-fashioned way: through tough competition..
Legere also emphasized that T-Mobile is not done yet in terms of shaking up the industry. Not only is the company continuing to upgrade its network and combine spectrum from its acquisition of MetroPCS with its own to provide faster and better 4G LTE service, but the company is also preparing for its next phase of programs that will address other issues that current wireless customers are facing. "Don't read into my comments that we are the little kids in the schoolyard waiting for the bully to beat us up," he said. "We still have a lot more to do.""Our competitors have already had to respond to Phase 1 and Phase 2 and our network migration," he continued. "And soon they'll be responding to us on Phase 3, which will solve another customer pain point."T-Mobile sold 900,000 iPhones in the second quarter, but execs say its new service and upgrade plans get more of the credit for scoring record high subscriber growth and retention rates.
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